---
title: "NewBrand"
id: "4348"
type: "page"
slug: "newbrand"
published_at: "2026-05-13T02:03:58+00:00"
modified_at: "2026-05-13T17:08:07+00:00"
url: "https://ubuntustudio.org/ubuntustudio/artwork/newbrand/"
markdown_url: "https://ubuntustudio.org/ubuntustudio/artwork/newbrand.md"
excerpt: "UbuntuStudio/Artwork/NewBrand – Ubuntu Wiki Source: https://wiki.ubuntu.com/UbuntuStudio/Artwork/NewBrand NewBrand UbuntuStudio /UbuntuStudio UbuntuStudio/Community Home Testing PR & Support Artwork Packaging/Development Documentation Organization Home Testing PR & Support Artwork Packaging/Development Documentation Organization — Artwork — ( edit ) Team Pages – Art Team Page..."
---

# UbuntuStudio/Artwork/NewBrand – Ubuntu Wiki

Source: [https://wiki.ubuntu.com/UbuntuStudio/Artwork/NewBrand](https://wiki.ubuntu.com/UbuntuStudio/Artwork/NewBrand)

## [NewBrand](NewBrand)

[UbuntuStudio](../../../../../../help)

[/UbuntuStudio](../..)

[UbuntuStudio/Community](../../../../../../help/content/community/UbuntuStudio--Community)

| Home | Testing | PR & Support | Artwork | Packaging/Development | Documentation | Organization |
| --- | --- | --- | --- | --- | --- | --- |

**[Home](../..)**

**[Testing](../../Testing)**

**[PR & Support](../../PublicRelationsDocumentation)**

**[Artwork](index)**

**[Packaging/Development](../../Development)**

**[Documentation](../../Documentation)**

**[Organization](../../Organization)**

| — Artwork — ( edit ) Team Pages – Art Team Page – Website Team Page Ubuntu Studio Artwork – User Show Case – Official 13.10 S Art — S blueprint – Official 14.04 T Art — T blueprint – Official 16.04 T Art |
| --- |

**— [Artwork](index)
 — ([edit](../../Navigation/ArtSideBar)
)** **Team Pages** – [Art Team Page](../../ArtTeamPage)
 – [Website Team Page](../../WebsiteTeamPage)
 **[Ubuntu Studio Artwork](index)** – [User Show Case](UserShowcase)
 – [Official 13.10 S Art](Official1310)
 — [S blueprint](https://blueprints.launchpad.net/ubuntu/+spec/ubuntustudio-s-artwork)
 – [Official 14.04 T Art](Official1404)
 — [T blueprint](https://blueprints.launchpad.net/ubuntu/+spec/ubuntustudio-t-artwork)
 – [Official 16.04 T Art](OfficialXenial)

## New Branding

In March 2022 Ubuntu Studio announced a [logo refresh](https://ubuntustudio.org/2022/03/a-new-logo-for-ubuntu-studio/)
, with the changes incorporated on the 22.04 LTS Beta image.

This refreshed logo is the current Ubuntu Studio logo direction and should be treated as the baseline for new branding work.

## Typography and Color Palette

### Typography

- Primary brand typeface: **Ubuntu**.
- Historical logo guidance in this wiki explicitly references using the Ubuntu font for Ubuntu Studio logo work.

Reference: [LogoRedesignV3](LogoRedesignV3)

### Color Palette

The commonly referenced Ubuntu Studio palette in artwork/website docs is:

- **Ubuntu Studio Blue** (audio / primary): `#009BF9`
- **Ubuntu Studio Orange** (graphics): `#E27D15`
- **Ubuntu Studio Purple** (video): `#574BBC`
- **Ubuntu Studio Red** (photography): `#FF2D2D` (with darker companion tones such as `#AD1E1E` and `#B11212`)

Additional UI guidance in related docs also references dark grey and very light grey as neutral background/foreground support colors.

References:

- [OfficialXenial](OfficialXenial)
- [WebsiteXenial Colors](../../FeatureDefinitions/WebsiteXenial#colors)

Current localized artwork assets in this repository:

- [UbuntuStudio-logo-2022_banner.png](https://ubuntustudio.org/wp-content/uploads/2026/05/UbuntuStudio-logo-2022_banner.png) (standalone mark-only banner, no wordmark)
- [UbuntuStudio-logo-2022_wordmark-horizontal.png](https://ubuntustudio.org/wp-content/uploads/2026/05/UbuntuStudio-logo-2022_wordmark-horizontal.png) (full horizontal wordmark)
- [UbuntuStudio-logo-2022_RGB.png](https://raw.githubusercontent.com/UbuntuStudio-Official/ubuntustudio-website/main/wiki/content/_assets/ubuntustudio_org/branding/UbuntuStudio-logo-2022_RGB.png) (legacy horizontal wordmark alias)
- [UbuntuStudio-logo-2022_RGB_reverse.png](https://raw.githubusercontent.com/UbuntuStudio-Official/ubuntustudio-website/main/wiki/content/_assets/ubuntustudio_org/branding/UbuntuStudio-logo-2022_RGB_reverse.png) (reverse for dark backgrounds)
- [UbuntuStudio-logo-2022_stacked.png](https://ubuntustudio.org/wp-content/uploads/2026/05/UbuntuStudio-logo-2022_stacked.png) (stacked wordmark)
- [UbuntuStudio-logo-2022_square.png](https://raw.githubusercontent.com/UbuntuStudio-Official/ubuntustudio-website/main/wiki/content/_assets/ubuntustudio_org/branding/UbuntuStudio-logo-2022_square.png) (square variant)
- [UbuntuStudio-icon-2022_RGB.png](https://raw.githubusercontent.com/UbuntuStudio-Official/ubuntustudio-website/main/wiki/content/_assets/ubuntustudio_org/branding/UbuntuStudio-icon-2022_RGB.png)

Current mark-only banner preview:

   
 Current horizontal wordmark preview:

   
 Current stacked wordmark preview:

   
### Clone from Git

Clone the current logos using:

`git clone https://code.launchpad.net/~ubuntustudio-art/ubuntustudio-artwork/+git/current-standard`

Clone past and current artwork using:

`git clone https://code.launchpad.net/~ubuntustudio-art/ubuntustudio-artwork`

[CategoryUbuntuStudio](https://wiki.ubuntu.com/CategoryUbuntuStudio)
 [CategoryUbuntuStudioArtwork](https://wiki.ubuntu.com/CategoryUbuntuStudioArtwork)

UbuntuStudio/Artwork/NewBrand (last edited 2022-08-17 21:10:54 by [rcheesley](https://launchpad.net/~rcheesley)
)